How white-label SDN services help you win new customers
In the current digital economy, telcos, managed services providers (MSPs), data centre operators and other service providers down the line will need to increase their service capabilities and global footprint quickly.
Building up their own connectivity solutions organically is simply too cumbersome and fraught with uncertainties, considering the amount of investment and intelligence required.
The quickest, most effective and proven way for such businesses to enable their own corporate customers to deliver better products and services is to leverage on existing connectivity platform providers such as Epsilon.
By tapping into such a scalable on-demand interconnect ecosystem, they can ‘white-label’ a software-defined networking (SDN) platform to enhance its capabilities quickly, making it a part of their own network infrastructure.
WHITE-LABELLING AND API ARE CATCHING ON
As far as their downline customers are concerned, their service provider has suddenly empowered them with the ability to access a wider digital footprint. This includes data centres, cloud services and internet exchanges as well as an array of connectivity services that power their operation and innovation.
While in some cases, companies may have specific needs and would choose to integrated services available on the menu using application programming interface (API).
These two avenues of consuming network services are catching on.
The adoption of SDN platform and use of API are complementary technologies that were precisely designed to empower mid-tier service providers to quickly expand and improve their service capabilities to the end-users.
This can be seen in the case of Infiny, our on-demand connectivity platform that can be used as a full white-label platform or using API for service threading.
Last September we partnered with ORIS Telekom, Turkey’s fast-growing telecoms provider, to expands its service portfolio.
The company adopted and white-label Infiny to deliver global network services to their customers.
Similarly, with maincubes, the European data centre operator is now able to offer their customers global interconnect and direct cloud connection using their white-label platform called secureexchange®.
We also work with a world-leading American Communications Platform-as-a-Service (CPaaS) to enable them to consume global voice solutions in an agile and scalable manner.
By using the Infiny API, they were able to procure Inbound Voice numbers and Global SIP services and integrate them with their cloud communications platform. This kind of service threading via APIs allows businesses to tap into Infiny’s broad menu of services on demand with minimal hassle and investment.
RETAINING CUSTOMER LOYALTY, WINNING NEW BUSINESS
With equal-opportunity access to digitalisation, MSPs, telcos and data centre operators may end up competing on price alone rather than value. That’s a tough road to gain customer loyalty, let alone profitability.
In a cloud-first world, successful businesses are those that can quickly move beyond their traditional services and offer diverse and bundled sets of solutions that meet specific customer needs.
With the commoditisation of network services, an established SDN fabric equalise this playing field by allowing a ready-to-deploy white-label platform for on-demand global connectivity.
A white-label platform does so much more than just expanding a business’ service portfolio.
- Retain customer loyalty – Instantly differentiate service offerings to drive greater customer retention. It lets them thread existing service offerings with next-generation networking capabilities while demonstrating their adaptability and capabilities to drive innovation for their customers.
- Create new relationships – While adding new capabilities, white-labelling a platform gives service providers their own identity. They can brand the platform to deliver a consistent experience to their end users. From billing to managing customer’s services, they can use the it to sell and serve their new and existing customers more effectively.
- Rapidly monetise connectivity – Rather than piecing together a patchwork of services and allocating internal resources to the network infrastructure and DevOps, service providers can simply leverage on an SDN provider’s platform to monetise new network services from day one. They can have focus on their core business while being assured that the network is up and running.
- Diverse Options – Deliver multiple global network services while having control and visibility over the network infrastructure. This means having analytics and data on the network services they consume and being able to scale based on the demand. Infiny, for example, is a single platform that enables service providers to serve changing customer demands with hundreds of interconnected data centres and major cloud service providers.
Finally, once an organisation is part of an expanding global ecosystem, its business potential can evolve with new reach, services and functions. New access to global data centres, cloud services and internet exchanges is being added all the time.
As the platform grows, service providers using the white-label platform or service threading with API will see their service offering expand and deliver better customer experience. What’s not to like?