Monetising Cloud Networking Opportunities
2020 has seen a sharp rise in cloud adoption with many businesses adding more cloud technologies to their business. Recent findings from Gartner predict that worldwide end-user spending on public cloud services is forecast to grow 18.4% in 2021 to total $304.9 billion, up from $257.5 billion in 2020.
With increased investments in cloud and digitalisation, the IT services and managed service providers (MSP) are facing new challenges. They will need to be able to manage cloud complexity while finding new ways to serve enterprise cloud demands more effectively.
MSPs and data centre operators can capture this opportunity in cloud adoption by expanding their service offering with cloud networking. In order to achieve rapid scalability, partnership is the faster way to reach new markets and deliver a more comprehensive solution. This enables them to not only serve more of their enterprise customers’ demands, but also monetise this opportunity through the reselling of connectivity services.
Moving Away from Traditional Services
According to IDG, 54% of enterprises' cloud-based applications have moved from an on-premises environment to the cloud in 2020. Traditional network services are no longer able to keep up with growing cloud connectivity demands. They are either not flexible enough to match an end customer’s requirements or does not have the right service offering.
Enterprises also often lack the expertise and resources to keep up with the latest cloud technology trends. They will rely on their technology partner to provide the service and expertise for their organisation. To remain competitive in this cloud-first era, MSPs and data centre operators need to go beyond traditional network services.
Traditional networking is also resource intensive. Even for some carriers, they can only deliver services with the resources that are available. If they run out of capacity, the only solution is to build or purchase from a third-party vendor. Expanding these resources can be costly, especially during times of high demand.
Network visibility, monitoring and security have also become more crucial than ever before. A lack of real time visibility can conceal security threats, leading to a variety of application and network performance issues. A central platform allows customers to easily monitor their network health and optimise it when needed.
The move away from traditional network services represents an opportunity for MSPs, data centre operators and also carriers to monetise new offerings. They should consider using a Network as a Service (NaaS) model to better help their customers meet new priorities, while monetising on these opportunities at the same time.
Choosing the Right Partner
For many service providers, it can take months to build a new solution, making partnership the more efficient option to grow their business. By becoming a channel partner with a networking expert, they are able to seamlessly grow revenues from cloud demands and offer new services to their customers. Global connectivity provider like Epsilon allows channel partners to monetise network services and benefit from new streams of revenue, growth and technical expert support.
With a reliable network partner, service providers can tap into global connectivity and expand their reach with ease of having the services they need readily available. They can also offer their customers a platform for service delivery, monitoring of network performance and improving the overall end user experience.
Infiny by Epsilon platform gives channel partners a suite of high-performance connectivity services at the click-of-a-button. This includes interconnection services such as direct connection to the public clouds and access to internet exchanges for peering. They can choose to white label the NaaS platform and resell network services to their customers.
The Benefits of Partnering
At Epsilon, we provide our channel partners with not only access to high-quality global connectivity, but also network expertise and support. Infiny presents MSPs and data centre operators with a range of benefits.
• Self-Service - Infiny is a fully intuitive NaaS platform that provides access to global cloud infrastructure 24/7.
• New Agility - With Infiny, you gain access to high performance connectivity that can be shaped and adjusted to meet different business needs.
• API-Enabled - Infiny can be integrated seamlessly into existing platforms and infrastructure.
• Increased Visibility - Infiny makes it simple to maximise productivity and visibility with complete control over the network services.
• Quality - With our platform, you can access global locations with consistent Quality-of-Service (QoS) and Experience (QoE).
• On-Demand Connectivity - Serve new and changing needs of customers with on-demand connectivity that can be provisioned at the click-of-a-button.
• Channel Enablement - Infiny can be partitioned, enabling partners to offer customised pricing, service offerings and branding to their customers.
• Global Solutions - Infiny enables private virtual connections and other services via our networks across Asia-Pacific, Americas, Europe, and the Middle East regions.
Seizing the Cloud Opportunity
When it comes to monetising cloud networking, the most successful service providers will be those who can offer a set of connectivity options with a scalable and flexible model.
Epsilon’s channel partner programme enables our partner to evolve quickly to meet demands in a competitive market. Our solutions allows MSPs and data centre operators to connect their customers to the cloud and a wide range of digital infrastructure.
Get in touch with us to learn how we can help you monetise cloud networking opportunities and bring your business to the next level.